Bio

Will Luna. Born in and raised in Ventura, CA . Will grew up working and learning on set in the studios, his father being a key grip showed him the ropes and introduced him to the wild world of Hollywood cinema. His father would bring home cameras/lenses and gear from set and show him how to build/use and let Will play around with different types of film and digital cameras. He was hooked and knew this is where he wanted to be. The rush of sleepless nights, adrenaline and creative energy, ultimately drove Will into the realm of photography. Turning a clients vision into life was something he couldn’t help but fall in love with. Racing motocross dominated his early years, he traveled across the USA experiencing life on the road. By the time he was 18, he swapped out his bike for his first camera. Continuing to travel and shoot action sports. While life on the road felt fun, he wanted back into the studios and landed his first PA job at Apple. Observing and learning from the best, he was ready to take the leap as a freelance photographer. For the last 10 years he has worked in action sports, fashion, music, swim and travel photography / videography / editorial. Will now works with clients all over the world, specializing in digital and film. There is something about film that attracted his eye at a young age and he loves to shoot video projects with likeminded clients helping bring their vision to life from the ground up. Shortcuts were not given, they were earned. We look forward to working with you!